UNIFORM | Introducing j.MASON

I'm so so so excited about the new accessories label j.MASON out of Los Angeles. Jocelyn Mason, the designer behind her eponymous label was most recently the Director of Product Development for Clare Vivier. I remember meeting her on a studio visit at Clare V. over three years ago—she showed me the ropes of monogram embossing—something that still seems like magic! Now she's out on her own with some realllllly incredible products.

From luxury handbags hand-made from vachetta leather ($599) and leather key chains ($39) made from vegetable-tanned leather to Irish linen scarf wraps ($99-$125) that come in colors from natural flax to dark indigo—everything is the perfect mix of classic with California. The leather totes and braided keychains are exquisite, but also easy to understand at first glance.

The j.MASON scarves ($99-$125) however, are insanely versatile and truly not like anything else on the market that I know of. You can wear them around your neck draped, doubled like a kerchief, wrapped like a shawl, tied as a shirt, there are probably hundreds of ways to wear these gorgeous textiles and j.MASON makes it so they'll actually stay in place with the leather ties on each side. Check out all of the new j.MASON supply at The Reed!












GUIDE | The Reed's Red-Eye Survival Guide

We've recently created something of a red-eye survival guide at The Reed. It's a packing guide and includes two playlists, one to lull you to sleep upon take off and one to gently get your energy back up when the wheels are down at your destination. Everyone is different when it comes to sleep strategies on planes. I think noise canceling headphones are invaluable, others swear by scuba-necked hoodies, and some like to sprinkle a few calming drops of lavender essential oil on a scarf and wrap up in it to get some shut eye. We'd love to hear your strategies as well. Come check out the guide here.

P.S. Next up in the guide department is New Orleans with a Jungmaven t-shirt to go with it...stay tuned!

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UNIFORM | The Tradlands x The Reed Safari Shirt


This shirt's origin story goes back a few years. I walked in to a lunch meeting at King's Highway in Palm Springs and my friend Kristina was wearing an oversized linen shirt. It had been washed hundreds of times, the buttons were thick, and there was a bit of fraying happening here and there—it was sooooo freaking perfect. I couldn't focus on anything but the shirt—what a perfect item to have in the hot heat of a summer day, especially in the desert. My first question: Who made it and how old was it? Gap and about 20 years old. Great, I thought. I'll never find anything like it. I combed through 1980s Banana Republic and 1990s Gap online and searched high and low, from vintage stores to eBay, and came up empty handed each time. It was destined to only live in my memory until this spring when I was talking with Tradlands' Sadie Roberts about a collaboration for The Reed, and, hel-lo, I asked if she could create a shirt inspired by this old Gap shirt. YES, she could.

We didn't want to just copy an existing shirt though, we wanted to create the best damn white linen shirt possible, and frankly, I think we did it. The Tradlands x The Reed Safari Shirt ($155) features tails that are extra long so it can be worn like a tunic—long over shorts or even as a bathing suit cover up. The buttons are thick and sturdy (and happen to be made in Chicago). The white Irish linen is so breezy and soft, but durable enough to take well to lots of wash cycles. The cut and tailoring is what makes Tradlands the best American-made women's shirt maker on the planet. But what's the best thing about The Tradlands x The Reed Safari Shirt? The oh-so-subtle YES monogram stitched to the chest in white thread.


The shirt is about saying yes to summer adventures. All of our heros that have donned white linen in the past seemed to have spent their summers doing things like writing novels while traveling the world or protesting injustices—this shirt is entirely about that summer spirit.

The shirt just launched and in celebration, we're offering free domestic shipping all week with the code YESYES. Come check out the shirt right here at The Reed!